Most of people against Pearltrees or other curation tools say there’s no cash-flow below. But they’re definitely wrong.
OpenSky a curation / e-shopping platform, has a very strong business model.
The core principle is simple: once you’ve logged in, you follow experts / stars you trust. They recommend you products or services. It’s not only following celebrities like in a bundle package; it’s really a value added as he/she curates items depending on their scope of expertize.
The curation promise is linked to other leverages:
One more time, “opinion leaders strength” + “recommendation power through WOM” is a good combination. The growing influence of Twitter as a business case (they’ve finally entered the entertainment business…) is decisive.
Good news for curation start-ups: filtering data and making the web more physically-manipulable is key.
Many observers are talking about a threat in Social Media: as Mark Schaefer writes on SMT, Twitter would be dying as an information tool, because of the tribes themselves.
Affinity groups, if they have a lot of advantages in real life (solidarity, network effects, business possibilities…), also have a big problem on social web: they tend to only promote themselves.
Mark notifies some negative elements: “auto RT” for instance, propagated by communities of allies, give the feeling of a giant new kind of ad space. Auto RT helps bloggers to appear in a very competitive market; but value added is very low, as it pollutes our attention. It’s a kind of necessary thus pervert leverage, because of Google too, which focuses on live search and dismantles the access to relevant archives…
Communities filter new entrants (arent’t hashtags anoter discriminative barrage?) and also filter external sources (besides important news as a tsunami or a war…). It reduces to a certain extent the quality and quantity of information.
Natalie Rastoin et Camille François summarized the main issue of this hyper-personalization + hyper-tribalization: what I want to get as a consumer is not what is necessary to access as a citizen.
3 main examples today:
Social Media is more and more freed from a limited “solid” space. If forums still seem to be like those old good “real” cafés where people go, online conversations are now rocketting in any channel. And it starts becoming an issue when you really become…public. More and more people are (we)bloggers anyway, because the way they comment, read, share, is linked to a public profile, which somehow generates new conversations. If my bro’ reads my post, and shares it on Facebook, some of his friends will start commenting, making fun maybe, intensely reacting, and will ask him some clues or precisions: it’s finally pretty rare when perfect strangers go to a blog and comment to the original owner. I’m more and more convinced that you need a kind of legitimacy to expose your name, and your views, on someone’s personal space.
So as curation is the new way to keep pervasive conversations valuable, manageable and “answerable”. You already had to consider Facebook as a people CRM: you need to consider online conversations also in your CRM.
I’ve recently installed backtype & a lot of Connect-like tools on blogs: it’s pretty incredible as the contents that you now produce leverage conversations in very diverse communities. This kind of tools allows you not only to track the “buzz” you’re creating, but to curate at your central hub what the reactions are, very far away from your very first social identity. For instance, I had not chosen to be present a lot on Twitter, but as the people who react are on the microblogging platform, I needed to make sure not to forget these guys. Forgetting interested people would be like losing value, at the end. These guys own my reputation, discuss it, make it live. improve it too!
And that’s probably what is now at stake, as content creators:
In a world where RT (ReTweet) is the new IT Bag, trends are the new currency. I like Business Insider statement:
“As more and more technologies implement trends as an automated way to alert users of what’s popular, expect to hear more about trend curation, which will only enhance the value of trends”.
Infobesity, millions of tweets. Data, information. During the last 10 years, we said that in order to make our contents valuable, we needed to make them viral. During the last 5 years, we realized that critics & aggregators were probably key in the value process of the social web. How to tag & sort relevant contents? How do I “fix” the web somewhere ?
Now there’s something more important than tagging and labelling the web: we need to really structure it.
What’s a structure?
What it means, in a very pragmatic way: giving a sense to someone.
It’s the difference between the shelfs in a library which sort the books (like the tags) and the explanation a sociologist can give you about a specific topic, which is based on the books he read the competences he injected to create value (like the curator).
This curation is now emerging. It’s time to add value to our web experience. To give “archive experience”.
I found this fantastic quote on Thien Nguyen’s blog:
And I guess that Thien & Margaret are right: the witness is now in how we structure the conversations.