Posts tagged ‘curation’

February 6th, 2012

Pinterest: when curation becomes mainstream

by Laurent François

If you want to know what I think about Pinterest, well, you can either follow me there or read my post on SocialMediaToday. Ha!

 

 

October 24th, 2011

When curation gets a real business model

by Laurent François

Most of people against  Pearltrees or other curation tools say there’s no cash-flow below. But they’re definitely wrong.

OpenSky a curation / e-shopping platform, has a very strong business model.

The core principle is simple: once you’ve logged in, you follow experts / stars you trust. They recommend you products or services. It’s not only following celebrities like in a bundle package; it’s really a value added as he/she curates items depending on their scope of expertize.

The curation promise is linked to other leverages:

  • social currency & social gaming : you earn credits anytime a friend joins the platform. You can also earn credits once you win or satisfy some missions. Brand content projects can be pretty numerous
  • couponing : picked items also have “deals”. It’s both addictive (as Private Outlet or Asos.com) and relevant for the consumers

One more time, “opinion leaders strength” + “recommendation power through WOM” is a good combination. The growing influence of Twitter as a business case (they’ve finally entered the entertainment business…) is decisive.

Good news for curation start-ups: filtering data and making the web more physically-manipulable is key.

October 11th, 2011

Tribes’ problems: destroying Social Media spreading and discoveries

by Laurent François

Many observers are talking about a threat in Social Media: as Mark Schaefer writes on SMT, Twitter would be dying as an information tool, because of the tribes themselves.

Affinity groups, if they have a lot of advantages in real life (solidarity, network effects, business possibilities…), also have a big problem on social web: they tend to only promote themselves.

Mark notifies some negative elements: “auto RT” for instance, propagated by communities of allies, give the feeling of a giant new kind of ad space. Auto RT helps bloggers to appear in a very competitive market; but value added is very low, as it pollutes our attention. It’s a kind of necessary thus pervert leverage, because of Google too, which focuses on live search and dismantles the access to relevant archives…

Communities filter new entrants (arent’t hashtags anoter discriminative barrage?) and also filter external sources (besides important news as a tsunami or a war…). It reduces to a certain extent the quality and quantity of information.

Natalie Rastoin et Camille François summarized the main issue of this hyper-personalization + hyper-tribalization: what I want to get as a consumer is not what is necessary to access as a citizen.

3 main examples today:

  1. the very bad coverage of the new Huffington Post in French: communities of journalists + media-related spheres polluted my timeline, without really informing me
  2. the Mashable article on the new Facebook for iPad has been RT 10 times during the last 5 minutes (I only follow 760+ Twitter users, which is already enormous for a single man…)
  3. no info on Karachi affair

2 conclusions:

  1. curation is now a kind of investigative work; it requires a huge amount of time. I’m wondering if I’m not going to leave mainstream tools like Twitter to focus more on “1 to 1″ lunch with relevant people
  2. because of Twitter becoming mainstream, and linked to its real core business, entertainment, I’m now wondering if I’m not going to dive into more “underground” or hidden netwroks
August 4th, 2010

Conversations everywhere: the RT-Bag

by Laurent François

Citizens!


Source: L’Express Styles

Social Media is more and more freed from a limited “solid” space. If forums still seem to be like those old good “real” cafés where people go, online conversations are now rocketting in any channel. And it starts becoming an issue  when you really become…public. More and more people are (we)bloggers anyway, because the way they comment, read, share, is linked to a public profile, which somehow generates new conversations. If my bro’ reads my post, and shares it on Facebook, some of his friends will start commenting, making fun maybe, intensely reacting, and will ask him some clues or precisions: it’s finally pretty rare when perfect strangers go to a blog and comment to the original owner. I’m more and more convinced that you need a kind of legitimacy to expose your name, and your views, on someone’s personal space.

So as curation is the new way to keep pervasive conversations valuable, manageable and “answerable”. You already had to consider Facebook as a people CRM: you need to consider online conversations also in your CRM.

I’ve recently installed backtype & a lot of Connect-like tools on blogs: it’s pretty incredible as the contents that you now produce leverage conversations in very diverse communities. This kind of tools allows you not only to track the “buzz” you’re creating, but to curate at your central hub what the reactions are, very far away from your very first social identity. For instance, I had not chosen to be present a lot on Twitter, but as the people who react are on the microblogging platform, I needed to make sure not to forget these guys. Forgetting interested people would be like losing value, at the end. These guys own my reputation, discuss it, make it live. improve it too!

And that’s probably what is now at stake, as content creators:

  • the diverse channels of communication are more and more social: people talk to other people about you where they want the conversations to happen. Twitter maybe, but why not on a Facebook wall, why not on another social space?
  • the thing is not to be present where the conversations are rising, but to be accessible. Seth Godin is not on Twitter, but his views ARE accessible because of the way people link their conversations related to Seth to his own blog! The conversationalists do the job for Seth
  • curating conversations is the key first asset to give some sense in a very long-term approach: any “post” is now a way to stick all the related comments & reactions which happened just after the publication but also when new people arrive on it, through the post itself or a related reaction. Once you’ve “stuck” the generated conversation, you can probably give even more sense through tools like Pearltrees, which will help you define in a more structured way some topics. If I had to summarize my blogging value chain, based on Citizen L.:
    – reading & experience – desire to write a post – writing of a post with sources & inspirations – publication – reactions & conversations management inhouse and in other social channels – updates – curation in its category of interest – aggregation of other interesting points of views – conversations about this curation inhouse and in other social channels – new desire to write a post

In a world where RT (ReTweet) is the new IT Bag, trends are the new currency. I like Business Insider statement:

“As more and more technologies implement trends as an automated way to alert users of what’s popular, expect to hear more about trend curation, which will only enhance the value of trends”.

June 4th, 2010

When the curator becomes more important than the creator in #SocialMedia

by Laurent François

Citizens!

Infobesity, millions of tweets. Data, information. During the last 10 years, we said that in order to make our contents valuable, we needed to make them viral. During the last 5 years, we realized that critics & aggregators were probably key in the value process of the social web. How to tag & sort relevant contents? How do I “fix” the web somewhere ?

Now there’s something more important than tagging and labelling the web: we need to really structure it.

What’s a structure?

A structure is “a fundamental and sometimes intangible notion covering the recognition, observation, nature, and stability of patterns and relationships of entities” (Wikipedia).

What it means, in a very pragmatic way: giving a sense to someone.

It’s the difference between the shelfs in a library which sort the books (like the tags) and the explanation a sociologist can give you about a specific topic, which is based on the books he read the competences he injected to create value (like the curator).

This curation is now emerging. It’s time to add value to our web experience. To give “archive experience”.

I found this fantastic quote on Thien Nguyen’s blog:

And I guess that Thien & Margaret are right: the witness is now in how we structure the conversations.