Posts tagged ‘digital influence’

January 18th, 2012

3 simple things more important than Social Media skills

by Laurent François

This week, I had the pleasure to discover again 3 simple things that were far more impactful on my consumer journey than Social Media skills:

  • a service provider (plumber) called to inform me that he was on his way to my apartment: how come delivery guys for e-business never tell you when they’re in?
  • I’ve been looking for hours a bloody serial number on a bloody heater: I still don’t understand how it’s possible that a missing number drives a whole value chain down, as the sales I had on the line could not tell me what to do. Non-sense.
  • I gave tips to a pizza delivery guy who made his job very well. But I still can’t pay more a great service on many e-shops

It’s still marketing prehistory around here!

 

 

 

 

January 12th, 2012

TV, Social Media, and the reasons why we should watch TV

by Laurent François

Another article for Social Media Today on the reasons why TV is the main crossroad for Social Media.

Check this out!

 

January 4th, 2012

2012 Sarkozy campaign weakness: digital communication

by Laurent François

This morning, the French political party UMP (they run for President Sarkozy) tried to generate a buzz  as François Hollande (his main opponent for 2012 – at least we hope it’s not Marine Le Pen- a socialist)  was supposed to have declared that Sarkozy is a “dirty guy” (sale mec in French).UMP politicians tried to widen the rumor and generated some appearances in front of TV teams.

What’s interesting is that in France, in order to make a news BIG, you still need to wait 8pm, and our TV prime-time for news (we only have one time zone, remember :) ). But even before this potential smasher, a counterstrike occured: people who were present during the supposed quote were quickly interviewed, in order to refute & contradict UMP attempt. Media and social networks played their games, and one more time the trick was dismanttled

It’s an illustration of the main weakness of UMP: refutations now prune lies. Good news!

December 20th, 2011

Fred & Farid, the influential bad buzz in France, and business

by Laurent François

There’s a new bad buzz in France: Fred & Farid, the rising French agency, has just been spotted as they were buying fake Twitter followers / bots. If you read French,  Cyroul summarized the FF case and demonstrates how non-relevant some indicators are when it comes to influence.

Nonetheless, if Fred & Farid is so WEIRD, as mentioned in the comments, how come they win so many agencies’ competition in France?

I want chocolate, and some kind of arguments.

December 13th, 2011

Communication. Politics. Organizing leaks. Value. Stopping with brand DNA

by Laurent François

Many information are crucial, but remain within a tiny and closed community. How come an idea can get value?

It’s the main purpose of “The Ides of March”, or even  “Contagion“. A minority of people try to reach their goal (killing someone, protect themselves, widen their ego…), and even if they have great information, it’s utterly complicated to make them actually work. Most information remain where they’re from.

An information withou any value in a group “X” could have a bigger value in a group “Y”. Of course. When it comes to brands why only focusing on core-DNA instead of analyzing where there could be weak ties with diverse relevant people?

Recycling is a great marketing idea.