Posts tagged ‘WTF in France?’

October 12th, 2010

WTF in France #14- Ina Global, the review of Creative Industries & Media

by Laurent François


A great initiative by Ina: an online review around media & creative industries.

Pretty high level (but very accessible) articles, that you can read in English right here.

Lancement d'InaGlobal lundi 11 octobre 2010
envoyé par InaGlobal. – L'info video en direct.

A great resource with many reviews, like a think-tank, which tries to diffuse a certain idea of media.

October 10th, 2010

French, most connected country in the world (TNS)

by Laurent François


TNS has just released some good stats on internet usage all over the world.

And an important stat occured for people observing France: 92% of the French people go online on a daily basis.

Something not really astonishing as French are the craziest instant messengers users in the world.

What is at stake, out of the “digital side”, is the social link: you can forget about the brands, about the tools, about the places. But you cannot avoid other people. If French go online, it’s because they check their emails. SO they check online conversations.

July 30th, 2010

WTF in France #7 – Press Release vs Social Media release @ La Courneuve

by Laurent François

Evacuation de familles sans logement à la Courneuve
envoyé par Mediapart. – Regardez les dernières vidéos d’actu.


An interesting case study which is happening in France. As you may know, the French government decided to reinforce its expulsion policy. Last Wednesday, about 150 people were thrown away from “barre Balzac” @ La Courneuve. The first press releases mention that everything went ok. But associations started seeding videos on dailymotion to show what really happens, which is now broadcast on TV.

Interesting to see that in this image war, stakeholders can directly influence mass media. Therefore opinion.

It’s also highly interesting to check that “La Courneuve” is a topic pretty followed, and that anytime a mix of “expulsion / nation / suburb” topic emerge, La Courneuve can be an amplifier.

Sad symbol to associate it to only sad issues.

June 30th, 2010

WTF in France #4 – Joyce Jonathan as a Sexy Bitch (meme)

by Laurent François


When French singers start doing some covers on their MySpace, it seems like meme marketing is inspiring creativity. When one of the most famous & popular French DJ, David Guetta, gives materials to pop-rock Joyce Jonathan, well, we can bet that what’s happening in the long-tail can be a great creative loop for wandering web users.


May 26th, 2010

I’m a French blogger and I won’t eat Pizza Hut anymore

by Laurent François

Dear Pizza Hut,

So you want to offer a free pizza during the world cup, anytime a goal is scored against French soccer team ?

Well right, so I’m French. And I speak English. And if at first sight, it could appear to be funny, I think your communication is highly dangerous.

Why that ?

  • first, you don’t go really deep in your mechanism: only 350 pizzas could be offered this way. Well, you’re just doing a VIRAL BUZZ BULLSHIT operation, right ? Your Irish consumers aren’t stupid: you’re going to generate great disappointments
  • then, you play with “hates” and with negative feelings: look at your fan pages; reactions are really aggressive. Sport spirit, really?
  • moreover, you’re not really in position of making fun of one of your main business market. Or maybe you think we won’t eat all that fat?