There’s a very untypical musician who has just passed Shakira as number 1 in the digital charts in France: René la Taupe.
This dramatically obsessing cartoon is a mobile phone ringtone, conceived by Fox Mobile Group studios. A lot of cash-flow to come for the company…
It’s been viewed 5 million times for the last 2 months on YouTube. According to the author, Séverine Thomazo, who was interviewed by France Soir, she only spent 7 minutes for fun writing the lyrics (and we understand why).
René la Taupe also made fun of the French soccer team, adapting its “Mignon Mignon” hit to the South Africa World Cup.
Here’s the Facebook Community Page for René la Taupe.
A very binarian communication strategy that works:
- massive TV ads
- stupid but funny character which created some empathy online
- diverse meme as you’ll see on Facebook & YouTube
French are nice persons, not that arrogant after all 😀