Posts tagged ‘pervasive’

June 4th, 2010

When the curator becomes more important than the creator in #SocialMedia

by Laurent François


Infobesity, millions of tweets. Data, information. During the last 10 years, we said that in order to make our contents valuable, we needed to make them viral. During the last 5 years, we realized that critics & aggregators were probably key in the value process of the social web. How to tag & sort relevant contents? How do I “fix” the web somewhere ?

Now there’s something more important than tagging and labelling the web: we need to really structure it.

What’s a structure?

A structure is “a fundamental and sometimes intangible notion covering the recognition, observation, nature, and stability of patterns and relationships of entities” (Wikipedia).

What it means, in a very pragmatic way: giving a sense to someone.

It’s the difference between the shelfs in a library which sort the books (like the tags) and the explanation a sociologist can give you about a specific topic, which is based on the books he read the competences he injected to create value (like the curator).

This curation is now emerging. It’s time to add value to our web experience. To give “archive experience”.

I found this fantastic quote on Thien Nguyen’s blog:

And I guess that Thien & Margaret are right: the witness is now in how we structure the conversations.