January 4th, 2012
This morning, the French political party UMP (they run for President Sarkozy) tried to generate a buzz as François Hollande (his main opponent for 2012 – at least we hope it’s not Marine Le Pen- a socialist) was supposed to have declared that Sarkozy is a “dirty guy” (sale mec in French).UMP politicians tried to widen the rumor and generated some appearances in front of TV teams.
What’s interesting is that in France, in order to make a news BIG, you still need to wait 8pm, and our TV prime-time for news (we only have one time zone, remember ). But even before this potential smasher, a counterstrike occured: people who were present during the supposed quote were quickly interviewed, in order to refute & contradict UMP attempt. Media and social networks played their games, and one more time the trick was dismanttled
It’s an illustration of the main weakness of UMP: refutations now prune lies. Good news!
December 13th, 2011
Many information are crucial, but remain within a tiny and closed community. How come an idea can get value?
It’s the main purpose of “The Ides of March”, or even “Contagion“. A minority of people try to reach their goal (killing someone, protect themselves, widen their ego…), and even if they have great information, it’s utterly complicated to make them actually work. Most information remain where they’re from.
An information withou any value in a group “X” could have a bigger value in a group “Y”. Of course. When it comes to brands why only focusing on core-DNA instead of analyzing where there could be weak ties with diverse relevant people?
Recycling is a great marketing idea.
June 8th, 2010
A quick note mentioning a very funny but efficient campaign in Japan:
“Yahoo Japan is reporting on the tactics of Odawara City to get people interested in the forthcoming summer elections.
Preparing a fairly modest 200 rolls, the city’s election organizers has been distributing the toilet paper to Odawara restaurants, along with posters and special drinks coasters..”
This tactics could be amplified in Social Media; context is probably even more important than the product itself. Depending on the affinity, marketers could try to find what fits more to expectations & actions of final publics.
That’s fair: why not use an important moment like sitting in a bathroom to display key messages to your final public?
Next time: a twitter feed on the roll?
Ha – Ha – Ha