Posts tagged ‘social media’

March 19th, 2012

How to set up an alert to monitor a potential crisis on Pinterest?

by Laurent François

It’s a fact: it’s very urgent for brand strategists to start monitoring what’s happening on Pinterest, to forecast potential crisis, as they already do thanks to monitoring tools like Radian6 or eCairn.

Most of the big digital bad buzz & crisis could now start on Pinterest: using brand images and transforming them to denunciate or attack them is already a classic tool that digital activists use.

But making it start via Pinterest could be extremely powerful: it could maximize the visual culture lure thanks to the “repin and linking” effect. As it’s not yet followed by search engines, it could impact citizens’ minds and remaining more silent on Google.

The main problem at this stage is that you cannot easily follow any “pinterest feed”, so it’s complicated to shape a crisis alert, for instance on a reader. But Ann Smarty gave us some clues on Mashable:she told us how to Track a website’s Content on Pinterest.

It can be great, as it’s already a first part of the problem: identifying brand detractors or promoters.

 

We’ve then hacked her demonstration, not to follow only our own contents, but to generate a feed to follow a potential risk. We’ve also used Feed 43, and we’ve done it for the International Monetary Fund (IMF). So here’s the way it works:

We’ve specified a query we’ve done on Pinterest: http://pinterest.com/search/?q=IMF . We’ve left it pretty wide, as we wanted to get ALL contents about IMF.

You then need to copy/paste this code on Feed 43:

Item (repeatable) Search Pattern*: [?]
<a href=”http://pinterest.com/pin/{%}”>{*}
<p>{%}</p>{*}
<a href=”{%}” title=”{%}”>{*}

Item Title Template
{%2}

Item Link Template*:
http://pinterest.com/pin/{%1}

Item Content Template
Shared by <a href=”{%3}”>{%4}</a><p>

 

You now can add this feed to any monitoring tool, like Radian6 for instance. (and we’re sorry if I were IMF, I would definitely have a look right here)

January 12th, 2012

TV, Social Media, and the reasons why we should watch TV

by Laurent François

Another article for Social Media Today on the reasons why TV is the main crossroad for Social Media.

Check this out!

 

January 9th, 2012

Social Media & Suicide

by Laurent François

I wrote a post on Social Media hopes to fight against the very first social fact, suicide. And it’s on Social Media Today, of course!

December 30th, 2011

Social Media guidelines: constraint or true asset?

by Laurent François

As I’m pretty happy to have joined Social Media Today Advisory Board, I’ve just written a post on Social Media Guidelines: do they really matter?

enjoy and happy new year!

 

December 26th, 2011

Declining vs ignoring in professional social networks

by Laurent François

Funny world: whereas we’re all pushed to connect, within 5 or 6 degrees of separation, saying “no I don’t want” does not seem to be natural at all.

I’ve said “I decline” for the 4th time on Viadeo to a Yes Man-guy, named David L. He should know, if he reads me, that we have nothing to share.

So what? Viadeo allows users to say No, whereas LinkedIn is more into “Ignoring“.

It’s not innocent: accepting the idea to refuse a contact, (and notify him), is highly different from looking down and keep walking. It’s a society issue!

Where’s the relationship if it’s only Yes-Based?