Posts tagged ‘wtf in France’

August 21st, 2010

WTF in France #11 – René la Taupe

by Laurent François

Citizens!

There’s a very untypical musician who has just passed Shakira as number 1 in the digital charts in France: René la Taupe.

This dramatically obsessing cartoon is a mobile phone ringtone, conceived by Fox Mobile Group studios. A lot of cash-flow to come for the company…

It’s been viewed 5 million times for the last 2 months on YouTube. According to the author, Séverine Thomazo, who was interviewed by France Soir, she only spent 7 minutes for fun writing the lyrics (and we understand why).

René la Taupe also made fun of the French soccer team, adapting its “Mignon Mignon” hit to the South Africa World Cup.

Here’s the Facebook Community Page for René la Taupe.

A very binarian communication strategy that works:

  • massive TV ads
  • stupid but funny character which created some empathy online
  • diverse meme as you’ll see on Facebook & YouTube

French are nice persons, not that arrogant after all 😀

August 17th, 2010

WTF in France #10 – The Megane Experiment

by Laurent François

Citizens: a funny provocation by Renault; “Can a french car change an english town ?”

In fact, according to BrandRMX:

“In 2010 Renault discovered a set of fascinating statistics. According to the figures, towns with more Mégane were happier, had higher rates of fertility and longer life expectancies.
To put this theory to the test, they’ve sent Claude, a ‘consultant de joie’ to Gisburn (Lancashire). A town with no Méganes and apparently very little joie de vivre, to conduct ‘The Mégane Experiment’.”

via Marketing Alternatif.

August 16th, 2010

WTF in France #9 – Alain Lambert quits Twitter: digital influence to produce silence

by Laurent François

Citizens!

Alain Lambert, Senator in the Upper House of Parliament and President of Orne County Council, who was Minister for the Budget and Budgetary Reform from 2002 to 2004, decided to quit Twitter.

edit:Loïc H. Rechi abstraitconcret @lilzeon en fait il a juste passé son compte en privé. translation: Alain Lambert hasn’t left, he now has a private account…

He was a very involved digital influencer, who was one of the very first politician (not to say one of the best) to understand and use Social Media. He was also involved in one of my Ogilvy project called “L’Express 3001“which aimed in early 2009 to produce with diverse digital stakeholders a special edition, thanks to a kind a lab, to explore synergies between bloggers, journalists or other types of content-makers.

On August, 15th, Alain Lambert sent 2 tweets from a Church. Problem is: a journalist who works for Ouest France, Mickael Louedec, wrote an article mentioning it. Alain Lambert, a bit angry and probably tired to manage a community of Paris-centric journalists & bloggers, decided to leave.

Few questions and insights:

  • how to manage extimacy when you’re a public person like Alain Lambert: it seems like even former Ministers don’t really position clearly themselves between what can be shared, and what must remain fully private. What a pressure…
  • how can a journalist base a whole article on a simple tweet? In this new environment, whereas you discuss as in café for upper class people, suddenly someone extracts a piece of what you say to use it for his own objective. Off is dead, definitely
  • finally, depending on your target: is it worth “tweeting” when your voters are not really into this tool? Leaving Twitter is for Alain Lambert a way to take again the lead on his narrative. To produce silence, in a sense

Digital influence is not only about engaging conversation; it’s also about managing who’s talking. And who can’t.

July 5th, 2010

WTF in France #5 – French radio and TV scene 2010

by Laurent François

Citizens,

As every summer, a true mercato happens in France: who’ll be the next TV pimp? Who’s gonna take the cash?

So…here we go!

Via Le Figaro.

June 30th, 2010

WTF in France #4 – Joyce Jonathan as a Sexy Bitch (meme)

by Laurent François

Citizens!

When French singers start doing some covers on their MySpace, it seems like meme marketing is inspiring creativity. When one of the most famous & popular French DJ, David Guetta, gives materials to pop-rock Joyce Jonathan, well, we can bet that what’s happening in the long-tail can be a great creative loop for wandering web users.

Enjoy.